Naymz has launched!

For those that don’t know what I’ve been up to for the past month or so, the site I’ve been working on has launched. The site is located at I’ll give a quick run down of what we do and what technologies we used.

First of all Naymz is an online identity site. We don’t manage all your passwords like FireFox does, we manage who you are. Naymz let’s you sign up and create a profile. On your profile you can create links to all the other websites you have accounts on like your blog, Flickr, YouTube, whatever. This allows folks to quickly browse through all your online stuff.

Second, we work with search engines so that when people search for your name, they’ll find your Naymz profile. We do this in two ways:

  • We have a great way for search engines like Google and others to find your Naymz profile naturally. This is a process where the search engines scrap sites to find keywords to index by. These are the results you see in a normal online search.
  • If you want to ensure top placement we’ll put up a sponsored link for your name. These are the links you see at the top in blue or on the right hand side in white that say “Sponsored Link”. This is the real value of Naymz because it allows folks to find you quickly and correctly.

Now, the technologies we have used are pretty new. We are a Java based web application and use Spring 2.0, Hibernate 3.2, Hibernate Annotations, WebWork 2.2, Prototype, DWR, MySQL 5.0 and others. Those that follow my technology blog postings probably have seen various posts about difficulties we encountered during development. I’m planning on doing a number of articles covering the good and bad of many of the frameworks we have used, so stay tuned.

One of my favorite features that we have built is a mechanism for users to quickly add links to their other online accounts. Many times websites such as Amazon and MySpace make it very difficult to share links with others or use them in blogs and postings. We’ve designed a very flexible system that not only allows us to quickly build these links, but we also test them to ensure that they are correct and also allows us to add new sites quickly. If you haven’t already played around with our link generation feature, I urge you to try it out. Of course if you find bugs, send them my way via email or blog comments.

Finally, if you want to see how cool Naymz really is just Google for “Brian Pontarelli”.

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